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There must be a way to improve the rhetorical appeal of rejection. Should authors consider the response of their readers? I think they should In the courses on Writing and Communication that I teach to first-year Georgia Tech students, I spend a lot of time talking with them about how to phrase criticism in a constructive way. It is important, I tell them, to remember their audience and reception as they write. I work with them on framing observations in ways that will produce results. It is not a question of coddling, or being hyper-sensitive to feelings. It is a question of moving forward.